About Artemisia Jewel

Micro Treasures, Macro Passion

Artemisia Jewel was founded by Joelle, a dedicated gemstone enthusiast whose journey into the world of fine jewels began in 2015. With a rich background spanning decades as a full-time marketer, Joelle excelled at building brands for various businesses. However, after ten years in the field, she realized it was time to channel her expertise and deep passion for gems into a brand of her own—one built on sharing her extensive knowledge of gemstones and bespoke jewellery design.

Her inspiration stemmed from a long-standing frustration with traditional retail. She found herself continually underwhelmed by jewellery stores, which predominantly offered common solitaire designs and a limited selection of gemstones. This lack of uniqueness sparked her personal quest for distinctive pieces. Unable to find what truly resonated, Joelle embarked on her own custom jewellery journey. This path was defined by sourcing rare and unique stones from around the world and pairing them with highly specific, individualized design requirements to truly maximize each stone’s brilliance and character.

Joelle developed a special appreciation for the tiny, intricate details, especially those found in Art Deco designs, seeing them as “micro treasures” meant for a discerning eye. To her, every facet and every detail tells a story.

With the birth of Artemisia Jewel, Joelle is ready to share her expertise and inspiration with you. She is committed to helping clients discover the perfect stones and unique designs—from exquisite custom engagement rings to meaningful custom wedding rings and every personal piece in between—that authentically express their individuality and tell their own unique story.

At Artemisia Jewel, we believe that true luxury lies in unparalleled individuality and exceptional value. Our choice to operate as an exclusive, fully virtual atelier is a strategic decision that allows us to deliver a service far superior to the traditional retail model.

• Exclusively Bespoke: We are dedicated solely to custom jewellery and unique loose gemstones, completely setting aside ready-made pieces. This laser focus ensures that every interaction and every resource is dedicated to the meticulous crafting of your one-of-a-kind masterpiece, whether it’s a detailed heirloom piece or the perfect custom engagement ring, elevating the art of personal expression.

• Accessible Luxury: By eliminating the substantial overhead and associated costs of a physical retail storefront, we are able to provide an affordable custom jewellery service. We pass these savings directly to you, allowing you to commission an exceptional, high-quality piece of custom jewellery without costing a fortune.

• Globally Sourced Value: We dedicate our efforts to traversing the world, sourcing every stone directly from reputable partners across the globe. This expansive, direct network ensures we secure the highest quality, most unique, and rare gemstones, offering them to you at the most competitive and accessible prices.

Our virtual presence is our strength—it is the foundation that allows us to be client-focused, agile, and dedicated to delivering unparalleled design, quality, and exceptional value in every piece of custom jewellery we create.

The Artemisia Jewel Blog

Our passion for jewelry and gemstones is unimaginable. Let us take you on an exciting journey to explore the world of Jewellery & Gemstones. Every piece of jewellery, every gemstone, color, and cut, is tied to a deep and fascinating history, creating something that will last forever.